The Post COVID-19 Scenario

While we are tackling post COVID industry algorithms –  We are happy to launch our new Brand Identity. Due to a dynamic expansion and restructuring that is now required since the nation is together combatting this pandemic, Tankup has undergone a soft rebranding to support the evolution of connectivity and technology, and service offerings within the industry. Over the last 1-2 years, our team has significantly increased its capability through an expert leadership team to support rapid growth, development, and training of its people and adapting to the new innovations within the organization.

“We are delighted with how our business has developed in recent months having totally repositioned our market capabilities. With the strengthening of our leadership team and new post-COVID-19 plans, we are now updating our branding in line with our market capability and strategic aspirations.

The Founders

“Today with the Coronavirus eating into humanity, we face the challenge of saving lives, of keeping households healthy but with the passage of time another task awaits us.” This is the conclusion that we have drawn for ourselves when it comes to the post COVID scenario. We are worried about what is to come more than what can be done today. 

With the governments around the world doing what they can, new work models are being introduced every day.  From big consultancy firms such as Deloitte to the policy influencers such as IMF and World Bank, everyone talks about the GDP. All models use GDP as a yardstick to ‘go back to normal’. But is that really it? As we fight this war, we only fight to win, but at what cost?

Along with the economy, it is absolutely important to create a society that is strong, resilient, and in equilibrium with nature. Businesses today will take into consideration a wider array of factors before starting afresh post COVID-19.

For businesses to run efficiently it is important to not give up but it is also important to know when to give up. When starting afresh, businesses need to completely marginalize and eliminate the loss-making elements with clinical precision. In times like these successful exploitation of new ideas is crucial to a business being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability. The last decade has thankfully presented us with a myriad of innovative digital platforms to keep in touch through today’s isolation, socially and workwise. That’s what markets are good at, and should keep on doing. 

To promote innovation at workplace companies need to encourage risk-taking and experimentation by promoting openness between individuals and teams. Good ideas and knowledge in one part of your business should be shared with others. Teamwork, newsletters and intranets can all help your people share information and encourage innovation.

It is also crucial to stress that people at all levels of the business share responsibility for innovation, so everybody feels involved in taking the business forward. The fewer the layers of management or decision making in your organization, the more people feel their ideas matter.

While it is only natural to expect a tough future in terms of business after the COVID-19 lockdown, it is not an impossibly difficult situation to tide over. Innovation at the right time and the right place can act as a blessing and the right steps must be formulated right now to save the business from the imminent chaos that is to come.

After all, it is true what they say, when the going gets tough, the tough gets going and it is about time we execute this. 


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